SUAVE

SUAVE is a cake and dessert shop based in Indonesia. They specialize in homemade fluffy and soft cheese cakes, but they also make other kind of cakes and desserts. The visual identity that we created for Suave includes logo, business card, and packaging design.

​

"Suave" means "soft" and "delicate" in Spanish. For this visual identity, we built a casual, fun, and playful look with a contemporary touch. The Client requested a clean and simple logo for the brand. We developed a customized logotype for Suave, inspired by brush stroke. The graphic elements are inspired by memphis style pattern combined with dynamic brush strokes. As for the main color palette, we used a monochromatic pastel color. Pink is a delicate color that means sweet (as in cake and dessert), playful, and tender.