LAICA

Visual Identity

LAICA is an apparel brand based in Indonesia. The brand was conceptualized with the intent of providing an elegant clothing with top-notch quality and allow the audiences to build a wardrobe with meaning and purpose.

The logo mark for LAICA is a simple and elegant but adaptable & versatile logo that can be easily applied to selection of scenarios - as graphic elements, iconography, and many more.

For the color palette, 3 colours were selected; the blue-gray color often associated with trust paired with neutral color such as gray and nude creates an elegance color scheme