KUE CUBIT AKU, DONG!

Kue cubit is a small sized cake which is similar to Dutch poffertjes. It is called kue “cubit” (English: pinch) because it is small in size and traditionally, to pick this cake you have to pinch it. This cake was famous in the 90s, it was one of the most favorite snack of that era. The owner wanted to bring back those childhood memories for all kue cubit lovers by taking this cake to a new level. “Kue Cubit Aku, Dong!” represents Indonesian culinary culture, provides a premium quality cake and uses premium ingredients for their cake. You can find “Kue Cubit Aku, Dong!” stores in Jakarta, such as AEON Mall BSD, Gandaria City Mall, FX Sudirman Mall, MP’s Freshmart & Resto, and also Eat & Eat. 

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The owner requested a vintage, feminine, flirty yet cute illustrated logo for “Kue Cubit Aku, Dong!”. To present those characteristics, we developed a digital illustration of a vintage girl holding a plate of kue cubit and pinching one cake on another hand for the logogram. The logotype is a modified delicate script typeface that really suits the characteristics of the signature.

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The color palette for this signature is inspired by owner’s favorite colors, especially purple. The big soft blue circle on the background functions as a frame that unifies the logogram and the logotype. For the menu and packaging, we used illustrations of cakes based on flavors and also toppings.

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