BASIX

BASIX is an Indonesian clothing line, a subsidiary company of Golden Truly Retailindo. Dedicated for urban customer, the brand was made to deliver an easy to wear, everyday outfit. 

 

For this re-branding project, we created a clean, chic, and modern visual identity for BASIX. Based on these keywords, we built a fresh look to the logo using a modern and legible typeface. As well for the color palette, we decided to go with an unisex, cool-toned color. Besides the logo, we also created other designs for BASIX; including the poster catalogue design, cloth tag design, and cloth label design.